Unlock Unlocking
So I'm waiting for my bus home after work and staring across the road, when I find I'm looking at the following shop front (snapped by my mobile):
Why would the shopkeeper cram three letters onto one square when every single other letter gets its own square? I don't think it's simply a case of running off two copies of 'UNLOCK' and then one copy of 'ING' - the top 'UNLOCK' looks different to the bottom 'UNLOCK'.
And - perhaps more pertinently for this blog - what does the 'ING' add to this advertisement for services? Could it be that 'unlocking' is actually a separate service to 'unlock'? The drivers behind the shopkeeper's actions in this apparently insignificant affair fascinate me.
If it transpires that others are interested in the answers to the above queries, I promise to go into the shop and ask for the answers in due course. To register your interest, post a comment below.
5 comments:
I hereby register my interest
I second that. Perhaps when the shopkeeper was cutting the letters out of whichever giant crepe newspaper he subscribes to, he found a word ending in "ing" (as many do) and saw a chance for a shortcut, causing him to overlook the different font size.
I have waited at the bus stop twice now since I posted this blog - and for the entire duration of my wait, the shopkeeper has been on the phone! I didn't have the bottle to interrupt his call to ask my asinine queries....
I'll keep trying
Are you sure he was actually on the phone or was he just trying to unlock it? If the latter is the case you may be waiting some time for your answers.
The worrying thing is that I have seen the same "issue" repeated in a number of establishments. Perhaps they are part of the same franchise, and this is part of their standard issue marketing pack.
On a separate note, my local Halal butcher offers mobile unlocking.
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