Barry Scott
I idly noticed a new (I think) advert for Cillit Bang on the television the other day. It featured "Barry Scott" once again. Presumably most readers will be familiar with the old round of adverts, in which "Barry Scott" confidently introduced himself then extolled the virtues of the product in a booming voice.
This new advert seems to have taken the man and cranked up his voice even louder such that he is almost shouting unreasonably at us when describing what Cillit Bang can do.
A brief glance at Wikipedia confirms that the actor who plays "Barry Scott" is in fact called Neil Burgess and once played an axe murderer in The Bill.
The line of enquiry is as follows: why fabricate a celebrity endorser in the first place, given that such a non-existent celebrity can by his very non-existence carry no weight with consumers? Was it intended that the confidence of his self-introduction would actually subconsciously lead people to believe that he was a famous person?
And - more philosophically - is he now a bona fide celebrity through his non-existence?